11 Ways To Engage Your Employees In Wellness Campaign
09 August, 2020
7 min read

Employee Wellbeing is essential to a successful business. Employers worldwide are focusing on fostering healthy workplace measures to mitigate health hazards due to work. One such is the introduction of wellness programs that helps in adopting healthy habits more conventionally. At the heart of every wellness program are the healthy habits that one chooses to maintain a healthy lifestyle. These activities are boosted by wellness campaigns and challenges that drive your employees to get a head start.

According to research by SHRM, 70% of the professionals offered wellness programs for their employees. The trend of wellness programs across all the corporate sectors, the progress of such events depends on your employees. Wellness campaigns play a significant role in pumping up your employees for active participation in these programs, be it an individual or a team.

Before delving all the secrets for engaging wellness campaigns, brushing the basics isn't a bad idea!

Table of Contents
Every thing you need to know about engaging employees in Wellness Campaigns
  1. What is a Wellness Campaign?
  2. Importance of Effective Wellness Campaigns
  3. 11 Ways to Engage Your Employees in Wellness Campaigns
  4. Conclusion

What is a Wellness Campaign?

Wellness Campaign is a series of activities undertaken to achieve the state of having a sound body, mind, and spirit. The term wellness challenge and wellness campaigns are often used mutually. Campaigns should be done with a clear purpose as a long term effect, for example, "financial fitness campaign." It can be a team-based or individual campaign and can last for more than four weeks. While challenges are goal-specific, which continues for a week of days, for example, "No sugar week challenge."

Importance of effective wellness campaigns

  • The wellness campaign supports employees who struggle with their health and weight-related issues.
  • It helps in the eradication of bad habits gradually and promotes lifestyle changes.
  • It encourages team participation and makes your employees' goal-oriented.
  • Reduce absenteeism and lesser health insurance costs.
  • Sustain high employee morale.

So are you interested in pulling out all the stops for your lucrative wellness programs?

Here I have listed 11 excellent tips to help you engage your workforce with healthy workplace initiatives.

11 ways to engage your employees in wellness campaigns

1. Discovering true wellness needs

There are various categories of wellness programs in the market. Hence it is crucial to know the actual reasons to offer one for your employees. Before that, having a clear idea of employees' demographic like age, gender is essential to avoid choosing irrelevant wellness programs. Like for example: if your employees are non-smokers, you don't need to run the smoke-free campaigns!

Ways to do it:

  • Survey Questions: Ask your employees about the type of campaigns they would find useful.

  • Identify their engagements: Discover the activities they would like to indulge, like boot camps, workshops, or formal meets.

2. Making it Fun and Creative

Are you here to make your wellness programs enjoyable? So not considering fun factors will seriously demote the overall idea of enrolling in one. Making your campaigns exciting and nontechnical will ensure maximum engagements.

Ways to do it:

  • Personalized campaigns: Who doesn't love special attention? Especially when you create something more employee-centric will genuinely encourage your employees to participate in wellness programs.

  • Include walking meetings: Make sure to skip the regular board room meeting and try something new. Walking meetings are a great way to combine health while ensuring engagement, as well.

3. Creating healthy competition at the workplace

Healthy competitions are inspirational when it comes to learning and developing oneself. Employers can promote competitions among their employees to achieve a task and reward them. These can be departmental or individual games to pump up the entire workforce for the organization's greater good.

Ways to do it:

  • Playing a sport: Organising playful events like cricket matches or football sessions for a day will boost the inner athlete among your employees.

  • Giving authority: Employees are the face of their organization. Giving them the authority to showcase their best efforts for the organization will make them goal-oriented.

4. Rewards and Recognition

Receiving laurels from their head of the organization in front of other colleagues will boost their morale. It is a powerful motivation for all your employees to work better in their domain. But it need not always be a reward for completing a task. Employers can surprise their team with various wellness gifts, like lunchtime tools, stress balls, and fitness trackers, which also helps in having good health.

Ways to do it:

  • Giveaway company-branded swags: Investing in swags for your employees and their family will help you get a personal touch.

  • Subscriptions: Giving discounts or memberships to gyms or shopping centers contribute to their happy time.

Download our Complete Guide to Rewards and Recognition in order to engage, align and recognize your employees to inspire success.

5. Engaging in corporate fitness trackers

Workplace challenges are essential to keep your employees fit and maintain an excellent work-life balance. Technology has made it very simple to track your employees' engagement levels in real-time through apps. Employers can introduce their employees to the Vantage Fit app by Vantage Circle to monitor nutrition and health routines.

It helps in running customized campaigns individually or team in real-time. Employers can monitor app-based campaigns and give rewards and recognition based on their performances.

6. Get Outdoors

Working for long hours and without breaks can lead your employees to a sedentary lifestyle. It will introduce several health risks like obesity, diabetes, and heart attacks. Breaking out from mundane work-life and doing outdoor activities is imperative for employees' productivity.

Ways to do it:

  • Organizing Field trips: Field trips can be a learning experience for your employees. Visiting museums, theme parks, resorts, or a vacation to a nearby hill station will revitalize your team and give them a holistic approach to life.
  • Team picnics: Organizing office picnics for various occasions like the new year will provide happy times for the entire team, and this will help in better peer engagements.

7. Strategic marketing of wellness campaigns

Investing time and money for wellness events and making the purpose successful is the ultimate goal for an employer. But if the game seems tedious and boring, only a few of your employees will participate seriously. Thus a transparent approach to marketing your wellness campaign is relevant.

Ways to do it:

  • Promotion Video: Videos are more engaging than text messages, and making a promo video for upcoming events will keep them hooked to the campaigns' visuals and ideas.
  • Using online marketing techniques: You may also like to push emails and update events on various other social media sites to grab attention.

8. Volunteering

Engaging in volunteering activities is a great way to foster strong beliefs and render services for society. It is a team-building activity that unites the entire community and your employees in achieving a common goal.

Ways to do it:

  • Drives and Camps: Setting a clear goal and then offering volunteer service for half of the workday in a week in a nearby locality will boost the morale of your entire organization in the community.
  • Sharing in social media: Clicking photographs and videos and sharing in social media will spread a word among other people for your good deeds.

9. Introducing health fairs

A health fair is a great way to promote awareness about health and wellness initiatives. It serves as a mutual corporate perk for the employees and the organization.

Ways to do it:

  • Biometric Screening: Doing physical tests in the worksite is a part of the wellness programs. Biometric screenings covers the employee's personal health care costs and helps the employers reduce health plan costs by identifying the risk factors way before it becomes dangerous.
  • Yoga Sessions: Organizing yoga classes can motivate the purpose of leading a healthy lifestyle. Employers can hire a professional Yoga trainer and provide goodies like a yoga mat, yoga dress, etc., to promote active participation during the health fair.

10. Keep a health and wellness space

Your employees spent the maximum of their lifetime in offices. Rarely they get their time off to perform health and wellness activities outside the office. Hence keeping room in the office to relax and exercise can help them in rejuvenation.

Ways to do it:

  • Make an On-site studio: Gyms within an office or a yoga room will prove lucrative investment on your employees. You may also like to introduce them to workplace ergonomics for a stress-free work environment.
  • Lounge: Providing a lounge or hall with comfortable chairs to rest. You may also include health and wellness magazines and juice corners.

11. Active feedback sessions

Just organizing a wellness campaign won't suffice the health and wellness goals. Employers often have to go beyond the generic need and engage in proper feedback sessions. Getting honest feedback from the wellness campaign experience will help in rectifying the shortcomings in future campaigns.

Ways to do it:

  • Showing Interests: The best way to get feedback is by keeping open and honest communication between the employer and the employees. Show genuine interest to know how your employees feel about the work environment, the health initiatives provided to them, or how employers can help them solve their problems.
  • Transparency of the process: Keeping openness of the process and regularly updating your employees about the upcoming events or changes in health plans are important factors of gaining trust.

Conclusion

Employees are the assets of your organization, and its success depends on the measures you follow to offer a healthy lifestyle. Participation in wellness campaigns depends on the right marketing approaches. Start by knowing your employees' likes and dislikes, and then curate fun and creative contents, you may also take it outdoors or can enroll in online corporate wellness programs.

Rewards and recognitions should award healthy competition among your employees. Most importantly, don't forget to keep the communications open-ended, encouraging honest feedback sessions. Following the mentioned ways to engage your employees in wellness, campaigns can help in employee retention and enforce a healthy work-life.

Now I would like to know from you.

How do you engage your workforce in your wellness programs?

Or you might like to

Download our free guide on Corporate Wellness Programs for implementing better employee experience.

Either way, let me know in the comment section below!

This article is written by Rangana Atreya, a Content Marketer at Vantage Circle. Having a creative mind with a spiritful life, she takes inspiration from travelling and learning languages. For any related queries, contact editor@vantagecircle.com

Keep your employees fit and productive