Employers Should Start Investing in Digital Health

5 min read
Published on 15 September, 2020
Employers Should Start Investing in Digital Health

Did you know that the healthcare industry uses 30.3% of IoT devices? It is expected that by the end of 2020, health-related technology will constitute a whopping 40% of IoT.

The health and wellness sector is witnessing a paradigm shift in the form of digital healthcare solutions. With medical apps, software, artificial intelligence, machine learning, etc., digital health can improve the diagnosis, treatment, and prevention of diseases. Digital healthcare has the potential to revolutionize the way we achieve our health and wellness goals.

In recent times, digital health has slowly made its way into workplace wellness programs as well. Employers who realize the importance of employee well-being for the company’s holistic growth should start focusing on digital health solutions at the earliest.

This article will tell you all the reasons why employers should start investing in digital healthcare. But first, let us talk about what is digital health.

What is Digital Health?

Simply put, digital health is all about using disruptive technology to improve and advance health and wellbeing solutions.

According to the World Health Organization, the term ‘digital health’ can be defined as the combination of e-health (“the cost-effective and secure use of ICTs for health and health-related fields”) and m-health (“the provision of health services and information via mobile technologies”) as well as emerging areas, such as the use of advanced computing sciences in big data, genomics and artificial intelligence.”

Digital health includes mobile health, wearables, telehealth, telemedicine, personalized medicine, and health information technology.

According to a white paper by David Rowlands, the digital health scenario of 2020 and beyond is an evolution in process.

However, the digital health era will revolutionize the concept of being healthy. Here’s why:

  • Digital health will become much more consumer-centric and customer-centric, rather than focusing only on health service providers
  • Big tech companies, digital companies, and multinational companies such as Amazon, Google, and Apple, are investing in the digital healthcare space
  • Different industries like retail, lifestyle, tourism, etc., will converge with the healthcare delivery service
  • There will be a surge in health-related data collected from a variety of devices connected over the internet
  • Diagnosis and treatment will be primarily driven by the advanced interpretation of analytics and algorithms
  • Digital health dissolves and blurs the boundaries between physical health, mental health, aged care, and disability sectors.

Benefits of Digital Healthcare Solutions

Using digital technology in the healthcare sector has several services. These are listed below:

  • Consumers are always aware of their health vitals, which helps them to seek professional help at the earliest
  • It makes health care accessible to all
  • It can reduce costs involved in health care
  • Gives patients and consumers a much more personalized experience

Reasons You Should Invest in Digital Health

Even before the pandemic, health care was gradually making the shift towards digital technology. Post pandemic, this shift has become much faster and more transparent.

In the interest of promoting and ensuring employee health and wellbeing, your company’s wellness program should opt for digital healthcare solutions.

Here are a few reasons why investing in digital health is a smart decision:

1. Improved access, management, and storage of data

With digital healthcare, your employees’ health data and health-related information are stored securely in the cloud.

This data is available for easy access at any point in time. Your employees can keep a record of their health vitals with the help of the data available through wearable devices or mHealth applications.

Apart from this, you, as an employer, can also look at this data and incorporate any necessary features or policies in your company wellness program.

For instance, if you notice that a significant number of your employees suffer from obesity, you can replace the unhealthy junk in your office cafeteria with healthy lunch options to choose from. Similarly, you can also set a target number of steps an employee should take to be incentivized.

2. Give your employees personalized healthcare

Subscribing to digital healthcare solutions will allow you to give your employees a personalized experience in healthcare.

Every employee has different needs based on his health conditions. For instance, a few employees might be suffering from workplace depression or work-related anxiety. However, others might be suffering from physical ailments like diabetes or posture-related problems.

Thanks to digital healthcare convenience, each of these employees can choose the kind of health challenge or health campaign they want to target.

mHealth applications are especially helpful in such cases where customers can choose the kind of preventive strategies; they want to adopt for themselves.

As a result, digital health can be the one-stop-solution for the various health-related issues in your workplace.

3. Information available across multiple platforms

Unlike traditional healthcare or medical records lost in some old registers, digital health records are available across multiple platforms.

This allows easy sharing of employee or patient records either with the office administration or an onsite or offsite health professional.

People can thus send and receive information on laptops, desktops, mobile devices, etc. With the easy transmission of information across various platforms, access to data gets much more easier, and time-saving as well.

4. Encourage employees to lead a healthier lifestyle

Digital health and digital healthcare solutions are a source of great motivation and encouragement for employees.

When the employees observe a negative impact on their health vitals such as calorie intake levels and blood sugar levels, they can be encouraged to take matters into their own hands.

Moreover, seeing their progress in real-time can push them into action, such as taking proper nutrition, exercising daily, following an appropriate sleep cycle, etc.

5. Make healthcare more accessible for remote employees

One of the most significant benefits of investing in digital healthcare is that it reaches remote workers and employees.

Traditional health and wellbeing strategies might be available onsite alone. This limitation makes these strategies out-of-reach for employees working for home.

However, in a post-pandemic world, the digitization of health services is essential in corporate culture. Digital health services allow employers, employees, healthcare workers, counselors, and therapists to engage in smooth and frictionless communication remotely.

When a significant chunk of the workforce is working from home, digital facilities like telemedicine and telehealth become absolute necessities.

The Bottomline

It is high time for employers to invest in and deploy digital healthcare as a part of their corporate wellness programs.

It is only through digitization of health services that employers can hope to achieve high employee well-being standards.

The future is digital. What are you waiting for?

This article is written by Priyakshi Sharma who is a content marketer at Vantage Circle. In her free time, she is found writing about cinema, life, and everything in between. For any related queries, contact editor@vantagecircle.com

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